With a proficiency of 20 years in liquor industry and a strong business wit, Prashant Arora brings the X-factor to various business segments, coming from a commerce background. He excels in leading multiple wine stores, a strong distribution house, a leading hotelier and also owns prominent chain of bars & restaurants in Delhi. He spreads the word of drinking responsibly and is engaged in promoting major CSR activities.

Owning to hands-on approach in business, with an adventurous instinct, and to impart his vast knowledge will surely take Rock and Storm to new heights of global success.